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Community Engagement
The Obama principle is a key to promoting a cause
Author: Fraser Carson
Category: Community Engagement
Created: 10:07 PM, Wednesday 07 September, 2011
Comments: 0
The Obama principle is a key to promoting a cause 7 September, 2011 Today I delivered a workshop presentation in Auckland for the Fundraising Institute (FINZ). They run periodic regional day-long forums for not-for-profit and community people, called "...
All publicity is not good publicity
Author: Fraser Carson
Category: Community Engagement
Created: 06:48 PM, Sunday 21 August, 2011
Comments: 0
The very public explosions emanating from the Adidas and Telecom bunkers this month tell a tale about corporate adjustment and discomfort in a new and very changed media environment. While the two cases are di...
Why brands need to think beyond themselves
Author: Fraser Carson
Category: Community Engagement
Created: 09:03 AM, Thursday 28 April, 2011
Comments: 0
The new age of communication compels many to the idea that 'technology' is what it's all about. Generation Y – those born after the mid 1970s and up to about 2000 – are seen as at the centre of this orientation. But here's something interesting. A study by the Pivot Center in the US last year clearly shows that it's much less about technology with the answer often resting in cause marketing.
