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Public Relations
Little Nosh supermarket draws PR clanger from grocery giants
Author: Fraser Carson
Category: Public Relations
Created: 09:29 PM, Wednesday 08 February, 2012
Comments: 0
A small supermarket chain Nosh threw a good marketing move on its competition this week by announcing a cut in its price on milk for this month – down to $2 from $4 on a two-litre bottle. Nosh claimed concern about spiralling milk prices and the result that milk was being consumed less, as their motivation.
A crisis tests good official communications
Author: Fraser Carson
Category: Public Relations
Created: 02:03 PM, Sunday 21 November, 2010
Comments: 1
A good crisis is a time when the media feed on any available information. While that provides a useful and primary source of publicly available information, it doesn't necessarily provide the most relevant and timely information, in part because the media are generally businesses operating their own agendas. For example, relevant and timely information isn't always content that 'sells'.
Catching up with the social media revolution in public relations
Author: Fraser Carson
Category: Public Relations
Created: 10:27 PM, Sunday 31 October, 2010
Comments: 0
Public relations planning and activity has become almost ubiquitous in the modern world. Traditionally much of this activity is focussed on managing issues through mainstream media outlets, such as press, radio, television, etc.
