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4 steps to get cracking in social media

Those who think that social media is ubiquitous should be reminded of a recent article in Mashable that reckons 50% of adults in the US aren't using the phenomenon. My guess is that it's similar in New Zealand.


Rating the big three social media platforms

 Rating the big three social media platforms How should we rate the general effectiveness and efficiency of Twitter, Facebook and LinkedIn? The true answer is that it really depends on what we want to achieve. But let’s not sit on the fence...


Why video is paving the social media trail

The invention of the moving image created a revolution in entertainment and communications 100 years ago, which continues to evolve and thrill to this day. So it's hardly surprising that video is becoming the major mover in online and social media commun...


Communicate for freedom

In the internet's early rising tide days of the early 1990s, I recall someone saying that the internet is about "freedom". It's been a word that has had me thinking about the meaning of media and communications freedom ever since. It seems obvious. T...


New Zealand's darkest hour and the bright light of social media

The massive impact of social media on our brave new world is most starkly seen in times of major public trauma. This week's Christchurch earthquake is demonstrating just that. The uprising in Egypt and elsewhere in the Middle East largely fuelled, it is...


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