How to win a local government campaign
Community Building Epiphanies
Is the internet revolutionising almost everything in our lives? You'd say no if you live as a hermit in the Ureweras or... maybe running to be a politician in local government.
This year our Issues.co.nz website hosted a number of local government election campaigns for candidates across the political spectrum. As a rule of thumb I would say most did so to provide an online presence only – an online manifesto that replicated the standard letterbox leaflet. Of the dozen campaigns running in Issues.co.nz, only a couple seriously tapped into the vast possibilities that reside in cyberspace.
Obama's 2008 campaign demonstrated to any aspiring politician that online engagement changes the game. It is a process of incremental gain where voters are invited into conversations that lead to viral advocacy, lucrative fundraising, organisational support and ultimately to significant gains at the ballot box.
There's obviously much more to running any political campaign than the above, but these 5 tips were largely missing from most campaigns in 2010. However, be assured that they will make all the difference in coming years.
If you have ideas or insights into local government election campaigning, I'd love to hear from you. If you wish to set up a blog site, contact me here.
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